Facebook communications standards
I developed global standards for Facebook’s multilingual offline marketing communications, presented design standards to U.S. design teams, and oversaw international print and event communications.
About
I help organizations tell clear stories and build brands that work across print, digital, and live experiences. My focus is strategic communications and creative direction: shaping narratives, identities, and systems that teams can use and scale. I’ve led agencies and multidisciplinary teams for clients including Facebook, Google, Glanbia, the United Nations Development Programme, the Ford Foundation, VH1, and MasterCard.
Currently
Design & creative logistics consultant
Available for
Selected work
Red Dog New York
I established Red Dog’s New York business and helped transition the company from a print and product-based agency into a full-service creative agency.
Interbrand global standards
I worked with Interbrand leadership to develop global brand standards, service nomenclature, a marketing communications platform, and collateral and publication systems across 26 worldwide offices.
Ajarn Phil Nurse brand
I led brand development for an MMA equipment line and professional training program for international Thai Boxing trainer Kru Phil Nurse.
Design recognition
My graphic and typographic work has received recognition from the Type Directors Club, the Institute of Creative Advertising and Design, the Society of Typographic Designers, and the Arch and Mercury Awards.
Work Background